🌟 My awakening, postpartum depression, and LE BON BEE was born
I suddenly found myself living in Aruba, a country very close to my own, Venezuela, but it wasn't my country. I had just become a mother, and I was alone from Monday to Friday, with my daughter in my arms, living a life completely different from anything I had ever known. It was beautiful, yes, a gorgeous island, zero stress, but I was constantly switching between staying with my mother, my ex-mother-in-law, or my ex-husband's aunt. I was without my family, my friends, my routines, my job as an accountant that I had always done, my familiar spaces, my landscapes, my people, my house, etc... and my husband, who went to Caracas from Monday to Friday, and you can imagine how it all ended... And in the midst of that loneliness, there was a moment when I said to myself: " I have to wake up."
As a new mom, I spent countless hours observing and tending to every detail of my daughter. And in that process, I observed myself. My lips were always dry, from exposure to different weather conditions, and perhaps also from lack of sleep, the sadness of being surrounded by people but feeling alone. I used products that promised to care for them, but nothing worked. It was awful to see them bleed and crack; I couldn't find a solution. That's how I started paying attention to the ingredients in my lipsticks. It was shocking when I discovered that the common factor in those products was that they were full of toxic ingredients that, far from helping me, were harming me.
That was my awakening. I understood that I couldn't settle. If I wanted to give my daughter and myself the best, I had to create something different, something real. That's where the seed of what is now LE BON BEE was born—a brand that doesn't use makeup to cover up, but to highlight the best in every woman, without compromising her health.
My daughter was born in the United States, so I went to have her checkup with her pediatrician. I decided to give myself a month, and then I made a key decision: to turn my experience into a company with a solid foundation . It wasn't easy: it was a new country, with new rules, starting from scratch. But I understood that if I wanted LE BON BEE to grow, it needed structure, planning, and a business vision. And so, from the greatest vulnerability of my life, fleeing the infidelities and transgressions of my ex-husband, I decided to give shape to my company, which was born on the same day as my daughter Charlotte—coincidentally, it was registered on the same day. Today it's generating revenue, growing, and reminding me every day that transformation begins when a woman decides to awaken.
My story isn't just mine. It's the story of many women who one day feel they need to reinvent themselves. My brand is more than makeup: it's awareness, confidence, and self-love in a bottle. And it all started in Aruba, the moment I told myself: Veru, it's time to wake up!